Proteus Digital Health
Company Brand Refresh
Develop visual languages that better speak to Proteus’s patient and professional audiences.
Applying the brand refresh to all marketing channels for a company that is rapidly expanding and gaining public recognition.
Scope: Proteus’s extensive digital media pieces included testimonial videos, motion graphics for lobby screens, digital publications (Media Kit shown above), and PowerPoint presentations (shown below).
Redesign digital communications for patient and professional subscribers.
Scope: Professional-facing newsletter, marketing emails, and auto-generated emails.
Internal projects are a great way to explore new avenues for the brand. Through color and typography, internal pieces stay on brand while introducing new graphics, display typefaces, and the Proteus Pig make employee events enticing and fun.
Shown: Bring Your Kids to Work Day booklet and activities, Hack-a-Thon digital banner and trophies.