project

Company Brand Refresh


objective

Develop visual languages that better speak to Proteus’s patient and professional audiences.


challenges

Applying the brand refresh to all marketing channels for a company that is rapidly expanding and gaining public recognition.


Jump to: print collateraldigital collateralemail campaignsinternal projects

print collateral


digital media


Scope: Proteus’s extensive digital media pieces included testimonial videos, motion graphics for lobby screens, digital publications (Media Kit shown above), and PowerPoint presentations (shown below).

email campaigns


project

Redesign digital communications for patient and professional subscribers.


Scope: Professional-facing newsletter, marketing emails, and auto-generated emails.

internal projects


project

Internal projects are a great way to explore new avenues for the brand. Through color and typography, internal pieces stay on brand while introducing new graphics, display typefaces, and the Proteus Pig make employee events enticing and fun.


Shown: Bring Your Kids to Work Day booklet and activities, Hack-a-Thon digital banner and trophies.

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