Pandigital


project

Company Rebranding


objective

Create an new brand identity

challenges

Redesigning Pandigital's identity meant carefully balancing the existing brand recognition while at the same time appealing to the target demographic.


channel marketing


scope


The company re-brand affected all marketing materials. Show here are: retail packaging and display, the company's

environmental design


Mommy & Me tradeshow booth

Photokina tradeshow booth

brand extentions


projects

Digital Photo Greeting Card, Personal/Handheld Scanners, the SuperNova, Nova, and Star Android tablets


challenges

As a small company, Pandigital had to rely on it's packaging and point of sale displays to convey the benefits of it's cutting edge of consumer electronics. Communicating all of Pandigital's advantages with compelling and modern design was always the goal.

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