freelance projects


project

Crave brand identity


objective

Design logo, style guide, and packaging for a line of high-end baking accessories


challenges

I wanted to convey the delight baked goods bring through the hint of a smile in the logo. Cool-toned reds and a minimalistic design help the product appeal to a high-end market.

Kodak & HP


project

Kodak & HP packaging and photography


objective

Create packaging for Kodak's hand-held scanners and HP's digital photo frame.


challenges

Using the brands' style guide, design packaging for retail environments, such as Target and Costco.

CORAL Reef Leadership Network


project

CORAL Reef Leadership Network brand identity


objective

Design logo, stationery, and brand guide for conservation group


challenges

Capture the wonder of the coral reef in a logo that could be used in various mediums. The key elements — orange, teal, and the fish — represent the beauty of the living reef.

logos


project

One-off logos


challenges

Sometimes people just need a logo. These can be really fun to design because I get to really explore fonts, colors, and symbols. Here are a few of my favorites that I've created over the years.

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