Definition Fitness


Definition's goal is to help empower women of all shapes and sizes to embrace their inner strength and nourish their bodies with plants.


As the Art Director for this small magazine, I wore many hats: graphic designer, photographer, editor, and – on occasion – writer. However, my main focus was refining the brand and growing readership.

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Part of our guerilla marketing, these flyers would be distributed at gyms, local natural food stores, and health & fitness events.

social media campaign

Facebook, Instagram, and Twitter were big contributors to growing our readership and campaigns, like the #MyVeganCart, had to work on all three.


Ads placed on other health & fitness websites as well as Definition's own site.

keynote presentation

Originally written for the traditional Definition reader, this article was later converted to a keynote presentation aimed at a wider audience.


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